Saturday, September 23, 2006

MySpace For The Sandlot Set

MySpace For The Sandlot Set

Ok, I know I just posted about the importance of social networking sites in the coming world, but the old school part of me just thinks that maybe this is going too far.

Lee is big into his membership in Club Penguin, one of the new sites aiming to be the MySpace.com (NWS ) for 8- to 12-year-olds. Officially launched in March, it clocked in 2.1 million unique visitors during the month of August, up from 899,000 in March, according to comScore Networks Inc.'s Media Metrix. It joined sites imbee and Tweenland.com, where kids can craft personal pages with videos, photos, and blogs. Some of these sites also offer educational games for kids, joining a growing online community of sites that give parents a break and kids a chance to learn. "Addressing young kids is very difficult because of privacy laws, but it seems these companies have figured out a model that works," says David Card, vice-president and senior analyst at JupiterResearch.

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